Privacy Policy
Published : 29-10-2024
At Pearl Dental Surgeries, your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website (pearldentalsurgeries.com) or engage with our services. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following types of personal data:
a. Personal Information
Name, address, phone number, and email address.
Date of birth.
Medical history and treatment details.
Insurance information and payment details.
b. Website Usage Data
IP address, browser type, and device information.
Pages visited, time spent on the site, and referring website.
Cookies and similar technologies (see the “Cookies” section below).
2. How We Use Your Data
We process your personal data for the following purposes and on the following legal bases:
a. To Provide Dental Services (Contractual Necessity)
Manage appointments and communicate about treatments.
Maintain accurate medical records.
b. For Legal and Regulatory Obligations
Comply with NHS, medical, and insurance regulations.
Retain medical records as required by law.
c. For Marketing Communications (Consent)
Send updates, promotions, and offers via email or SMS (only with your explicit consent).
d. To Improve Our Website and Services (Legitimate Interests)
Analyze website usage to enhance user experience.
3. Data Retention
We retain personal data in line with UK legal requirements:
Adult medical records: Retained for a minimum of 11 years.
Child medical records: Retained until the patient reaches 25 years of age.
Website usage data: Retained for a maximum of 12 months for analytical purposes.
4. Sharing Your Data
We only share your personal data when necessary and in compliance with the UK GDPR. Your data may be shared with:
Third-party service providers: For appointment scheduling, payment processing, or email communications.
Legal and regulatory authorities: If required by law.
We ensure all third parties adhere to strict data protection standards.
5. International Data Transfers
If your data is transferred outside the UK (e.g., for cloud storage), we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions under the UK GDPR.
6. Cookies and Tracking Technologies
Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device to track preferences and site usage.
You can control cookie settings via your browser. Please note, disabling cookies may impact website functionality.
7. Your Rights
Under the UK GDPR, you have the following rights:
Right to Access: Request a copy of your personal data.
Right to Rectification: Correct inaccuracies in your personal data.
Right to Erasure: Request the deletion of your personal data (subject to legal retention obligations).
Right to Restrict Processing: Limit how your data is processed.
Right to Data Portability: Receive your personal data in a commonly used format.
Right to Object: Object to data processing based on legitimate interests or for marketing purposes.
Right to Lodge a Complaint: File a complaint with the Information Commissioner’s Office (ICO).
To exercise your rights, please contact us using the details provided below.
8. Data Security
We implement robust security measures to safeguard your personal data against unauthorized access, alteration, or disclosure. This includes:
Encryption of sensitive data.
Secure servers and firewalls.
Regular data security audits.
9. Marketing Communications
We only send marketing communications if you have explicitly opted in. You can withdraw your consent at any time by:
Clicking the “unsubscribe” link in our emails.
Contacting us directly using the details below.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:
Pearl Dental Surgeries
541 Earlham Road, Norwich, NR4 7HW
Email: [email protected]
Phone: +44 01603 453 331
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. The updated version will be posted on this page with the “Effective Date” at the top.
